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gift giving - Hay Hampers

 

Gift giving has long been a favourite subject for studies on human behaviour. Psychologists, anthropologists, economists and marketers all have found that giving gifts is a surprisingly complex and important part of human interaction, helping to define relationships and strengthen bonds with family and friends. But while it’s reasonable to cut back on spending during the holidays, psychologists say that banning the gift exchange with loved ones is not the best solution. People who refuse to accept or exchange gifts during the holidays, these experts say, may be missing out on an important connection with family and friends. In other words, who is on your gift list is telling you who is important in your life; even more, it says who is more important and who is less important. Indeed, psychologists say it is often the giver, rather than the recipient, who reaps the biggest psychological gains from a gift. Giving to others reinforces our feelings for them and makes us feel effective and caring.