It's National Chocolate Week: let's discover some interesting facts. The love affair with chocolate began over 4000 years ago with the ancient Olmec people of Mexico, where the cocoa tree grew wild.

Consumed worldwide, the industry is now so large that 40-50 million people derive their livelihoods from it and is worth approximately £83 billion per year.




As economies develop and wealth increases, chocolate is one of the first items that people in the growing economy want to have. The statistics on chocolate consumption prove it;

-- 50% of the world’s chocolate retail sales occur on the European continent, whereas the United States accounts for 20% of the world’s chocolate consumption.

-- The average Brit, Swiss, or German citizen will each eat around 24 pounds of chocolate a year. This means that they eat about as much chocolate every year as seafood.

-- Women [91%] prefer to eat chocolate slightly more than men [87%].

-- Chocolate significantly reduces theta activity in the brain, which is associated with relaxation, which is why we want to eat chocolate when we’re feeling stressed out.

-- Two-thirds of chocolate is consumed between meals. 22% of all chocolate consumed between 8pm and midnight.

-- Christmas is the first highest day for chocolate sales followed by Valentines.

-- More than 90 million pounds of chocolate are purchased for the Halloween holiday.